Google To Ban Payday Loan Advertisements


To prevent usury (unreasonable and excessive rates of interest), some jurisdictions limit the annual percentage rate (APR) that any lender, including payday lenders, can charge. The cost of the initial $100 loan is a $15 finance charge and an annual percentage rate of 391 percent. This is despite state laws that forbid payday loan companies from even threatening to pursue criminal charges against their customers, except in unusual circumstances.

Payday lenders are able to charge excessive amounts in interest� because in reality, they aren't charging interest, they're charging a fee. The first choice for many business owners is a small business loan from the bank. Right now, few payday lenders run formal credit checks on their borrowers � a plus for customers who know their scores are too low for them to qualify for credit cards or bank loans.

But these loans are designed to be held for just a few weeks, unless, of course, they get rolled over a bunch of times. Typically, loans are considered to have gone bad when they are in default for 90 days. Furthermore, this is also the reason why these lender companies are such a boom these days.

When borrowers fail to make their payment upon the loan due date, and don't pay the extension fee, the lender can withdraw the amount due through the borrower's online account or cash the signed check. Although a payday loan may be a convenient short-term solution, it is inappropriate for long-term cash needs.

Florida state law requires a 24 hour cooling off period after paying off your payday loan. To apply for a cash loan , start the online application process via your desktop, tablet, or even mobile. He or she will also notify the three major credit reporting agencies to notify them that you are no longer alive, which will help prevent identity theft.

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